The four Minogue’s Beverage Centers in Queensbury, Malta, Saratoga Springs and Wilton are newly rebranded as BEVS.
The move was made by the Vukelic family, owners of beer distributor Saratoga Eagle, who purchased the beverage centers from the Minogue family in 2021.
“The BEVS brand was created out of a desire to be short, to-the-point, and memorable,” announced Trampoline Design. “It’s informal, and visually bold — yet bubbly. A retail …